About East Bay Group
who we are
East Bay Group is a team of seasoned marketing professionals.
We are dedicated to helping organizations help themselves to more profitable
customer relationships. Central to the
East Bay Group approach is the belief the last thing most organizations need is
another classic consulting engagement. Give us the opportunity to understand where you want to go and we will
help you get there.
We help clients succeed by offering comprehensive,
customer-focused methodologies and tools that serve as living self-improvement
processes for each department in your organization. This carefully designed, pre-developed knowledgebase
of methodologies, road maps and action tools can flex to accommodate your
company's working style.
what we do
We at East Bay Group have an aversion to forcing you into
"cookie-cutter" solutions proposed by most consultancies just because it’s more
efficient. While we have a library of
tools and tactics - and several centuries of combined experience in their use -
we do not have a “typical” engagement. We offer tiered support - ranging from self-service through coached
implementation to full service.
Our work focuses on identifying the gaps within and between business
units to improve interactions and processes. By taking a customers-eye view of
your organization, we find the performance gaps between marketing and sales,
sales and fulfillment, IT and everyone else. Then we work with these units and
your customer interaction touchpoints, closing the gaps that make you less
effective.
how we do it
East Bay Group starts an engagement with a different
premise: identify the missing ingredients within the client organization and
determine how to supply them in order to help the client’s own team complete
the project successfully. This usually
includes some help in defining the problem and organizing a solution, providing
SME support not available within the client organization, coaching team leaders
in project implementation, conducting or supplementing staff training, and
providing specific pre-packaged methodologies, project plans, sample
deliverables and tools that speed and smooth execution.
so are we consultants? Or what?
If we had a buck for every time we were asked that question,
we would all have retired by now. Given
the two choices, we opt for the 'What?' category. Here are some of the differences we see
between Consulting and East Bay Group:
Traditional Consultants |
East Bay Group |
| Tell you what to do, or do it for you |
Shows you how to do it, and helps where needed |
| Don’t reveal the guts of their methodology |
Shows all, tells all |
| Seek "co-dependent" relationships to generate perpetual customers |
Helps build self-sufficiency in clients, knows loyalty
must be re-earned continually |
| Business model leverages the "body shop" needs of clients, and profiting
on the arbitrage between hiring cheap and renting high |
Business model is a vast portfolio of plug-in capabilities
- products and services - based on a self-regulated subscription
model |
Sells from the top, serves from the bottom
|
Clients choose from a menu of services, and define
our involvement |
| Continually sells new engagements throughout the existing
one |
Provides self-selection or guided-selection of new
services |
| Believe they (and only they) have the secret to success |
Believes you have the ingredients for success; you
just need a plan, methodology, and tool to enable you |
| Rely on rigid methodologies; forcing compliance on
the client |
Relies on the creative mix of an almost unlimited
range of support options |
Contact us...
Identify a problem and see what East Bay Group can do to
help you solve it yourself…with a little help in the right places. For more information
contact:
Valerie Peck
: 510.655.6511
vpeck@theeastbaygroup.com
