Valerie
is a diverse manager with more than 20 years of experience delivering
bottom-line results. She heads a
professional services firm that focuses on developing Marketing and CRM
strategies and driving them through tactical execution. She is highly skilled in developing and executing
marketing/relationship and sales strategies within both large scale and startup
organizations. She specializes in the
area of utilizing technology for strategic advantage. Her areas of expertise include all facets of
relationship management, marketing optimization and customer-centric
service. Acknowledged for developing
BI/KM capabilities within corporations as well as professional services
firms.
CORE COMPETENCIES
-
Strategic
Planning and SWOT
-
Alliances Strategic
Partnership Development
-
Business Intelligence
-
Technology
Architecture and Infrastructure Development
-
Business
Intelligence/Knowledge Management
-
Project and
Program Management
|
-
Marketing/Sales
Effectiveness
-
New market
evaluation and development
-
Content
development (DM/Call Center/Web)
-
Customer
Experience Mapping
-
Sales Tools
and Communications/Coaching.
-
Distribution
and Reseller Channel Marketing/Sales
|
INDUS
TRY AND CLIENT HISTORY
Financial Services/Health
Care Insurance
|
Blue Shield of CA
Kaiser Permanente
Sutter Connect
|
Wells Fargo Bank
Cal Savings S&L
Bank of
America
Patelco Credit Union
|
Hi-Tech/Telecom
|
Hewlett- Packard
Microsoft
BEA
AMD
Intel
Genysis
|
Aspect
Pacific
Bell
AT&T
Sprint
MCI
|
Retail/Online Retail
|
Bluefly.com
Overstock.com
GORP.com
|
Nordstrom
Limited Brands, Inc.
|
Other
|
USPS
|
Nolo Press
Houghton Mifflin
|
REPRESENTATIVE WORK HISTORY
Peppers and Rogers Group - Partner
PricewaterhouseCoopers -
Director
StorageTek (Teris)- Director
of Marketing and Professional Services Strategy
KPMG Information, Communications
Entertainment Practice- Senior Manager
Pacific
Bell
- SVP Financial Services, Director Market Management
EDUCATION
Masters of Business
Administration,
University
of
Southern California
Bachelor
of Science in Business Administration,
University
of
Southern California
SPEAKING ASSIGNMENTS/ AFFILIATIONS
Internet World -
Implementing 1to1 - Bottom and Top line
Results
Key 3 Conference - Best Practices in 1to1
World Wide Aspect
Communications Tour - Why is CRM Critical
National Siemens Tour - CRM 101
CRM Forum - How CRM will Change Your Organization
eCRM Conference - The Future of eCRM
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